by Ignacio Soret Los Santos · ESIC Editorial · tapa blanda · ISBN 9788473563093
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«Historias fabulosas del Marketing» is a marketing book by Ignacio Soret Los Santos, published by ESIC Editorial in paperback (274 pages, in Spanish).
The book draws on Ignacio Soret's radio experience to bring marketing closer through examples and anecdotes. It covers the knowledge and classification of consumers, their needs and expectations, the role of the company and human resources, and reviews the notions of product, service, price, distribution and communication.
Work belonging to the «Libros profesionales» collection from ESIC Editorial; first edition published in 2002.
It will appeal to marketing professionals and students, and to readers without prior training seeking an enjoyable approach to the discipline.
