by Robert Shaw, Merlin Stone · Ediciones Díaz de Santos, S.A. · tapa dura · ISBN 9788487189869
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This book, titled 'Effective Database Marketing Management', explores the use of information technology to optimize relationships with consumers and customers. It is presented as a valuable resource for understanding the benefits and challenges of database marketing. The book addresses topics such as strategy selection, approach development, practical applications, contact strategies, technical management, and marketing planning. It also examines financial aspects, marketing accounting, and distribution channels.
