by Luís Rasquilha · Escolar Editora · tapa blanda · ISBN 9789725922859
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«Gestão de Marketing» is the marketing manual by Luís Rasquilha, published by Escolar Editora, in paperback, in Portuguese.
Explains how to develop a marketing plan and why this function should guide the entire organization. It covers competitive advantage, differentiation through innovative products, and brand positioning, and introduces the reader to the discipline's vocabulary with a 360-degree view of its practical application.
Published in 2010, it belongs to the thematic category of Business and Economics.
Aimed at students and professionals in marketing and business management who want to apply these concepts in practical cases.
