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Gestão de Marketing
4.2
Negocios y EconomíaISBN | 9789725922859
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Product details
Pages: 1 pages
Author: Luís Rasquilha
Publisher: Escolar Editora
ISBN: 9789725922859
Format: tapa blanda
Language: pt
Release date: 1/1/2010
ISBN: 9789725922859
Synopsis of Gestão de Marketing
Este libro, 'Gestão de Marketing', ofrece una visión completa y práctica sobre la construcción de un plan de marketing. Explora la ventaja competitiva de las organizaciones y cómo afirmar su diferenciación a través de productos innovadores y un posicionamiento de marca sólido. El lector se familiarizará con el léxico del marketing y obtendrá una perspectiva de 360º sobre la aplicación práctica de estrategias de marketing.
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