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Fundamentos de Marketing
by William J. Stanton, Michael J. Etzel, Bruce J. Walker · McGraw-Hill Companies · tapa blanda · 823 pages
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· ISBN 97897010382539 people viewing thisViewed 11 times
Product details
Pages: 823 pages
Publisher: McGraw-Hill Companies
ISBN: 9789701038253
Format: tapa blanda
Language: es-ES
Release date: 1/10/2004
ISBN: 9789701038253
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Synopsis of Fundamentos de Marketing
El libro 'Fundamentos de Marketing' es una obra de William J. Stanton, Michael J. Etzel y Bruce J. Walker, publicada por McGraw-Hill Companies en su decimotercera edición en 2004. Este libro de texto profesional está escrito en español y aborda los principios básicos del marketing. Con 823 páginas, ofrece una visión completa del campo del marketing, incluyendo el ambiente dinámico, los mercados globales y la identificación y selección de mercados.
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