by Michael J. Etzel, William J. Stanton · McGraw-Hill · tapa dura · ISBN 9789701001752
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«Fundamentos de Marketing» is the marketing manual by Michael J. Etzel and William J. Stanton, published by McGraw-Hill in hardback (733 pages, in Spanish).
Manual that explains the fundamentals of marketing and its role in the company. It is aimed at business and economics education and presents an overview of the discipline with an approach applied to commercial management.
The work corresponds to the ninth edition, published in 1992 and framed within the Business and Economics category.
Intended for students of marketing, business or economics and for professionals who want to review the fundamentals of the discipline.
