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Brian Halligan is an American executive and author. He is the co-founder and executive chairman of software company HubSpot based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.
Brian Halligan is an American executive and author. He is the co-founder and executive chairman of software company HubSpot based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.
