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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
by Dave Kerpen, Theresa Braun, Valerie Pritchard · McGraw Hill · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Dave Kerpen, Theresa Braun, Valerie PritchardPublisher: McGraw HillFormat: tapa blandaLanguage: enRelease date: 30/10/2012ISBN: ISBN 9780071800471
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Synopsis of Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
En 'Likeable Business', Dave Kerpen presenta once estrategias que las empresas pueden implementar para aumentar sus ganancias y fomentar el crecimiento. Kerpen explica cómo garantizar que cada aspecto de un negocio comunique transparencia, responsabilidad, capacidad de respuesta y autenticidad, cualidades que los clientes valoran más que las campañas de marketing tradicionales. Este libro ofrece estrategias probadas para que los dueños de negocios y los profesionales del marketing puedan aumentar sus ingresos.
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