by Francisco Javier Davara Rodríguez · CIE-DOSSAT · tapa blanda · ISBN 9788423708048
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«Estrategias de comunicación en marketing» is the marketing manual by Francisco Javier Davara Rodríguez, published by CIE-DOSSAT in paperback.
Manual focused on sales management and marketing, covering communication strategies applied to the business environment. It analyses the theoretical principles, techniques and tools that enable the design of effective communication plans, aimed at both students and industry professionals.
Second edition of the work, with 324 pages, in the Técnica collection from CIE-DOSSAT, within the sales management and marketing area.
Intended for marketing students and communication and sales professionals who wish to delve deeper into business strategy.
