by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788417129224
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This book by Manuel Artal Castells, published by ESIC Editorial, is a comprehensive guide on sales management. In its fifteenth edition, the book addresses essential aspects such as the organization of the sales department and the management of salespeople. Ideal for commercial directors, middle managers, and university students, this manual offers a rigorous and accessible approach to the key concepts of the commercial area.
