by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788415986768
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This book, 'Sales Management' by Manuel Artal Castells, is a rigorous and practical guide for commercial directors, middle managers, and salespeople. It covers everything from the structure of the sales function to the management of the sales team, including recruitment, training, and control. Ideal for professionals and students interested in the commercial area, this 13th edition offers a complete and updated vision of the world of sales.
