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The Tipping Point
by Malcolm Gladwell · Back Bay Books · tapa blanda · 301 pages
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Pages: 301 pagesAuthor: Malcolm GladwellPublisher: Back Bay BooksFormat: tapa blandaLanguage: enRelease date: 7/1/2002ISBN: ISBN 9780316346627
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Synopsis of The Tipping Point
En este fascinante libro, Malcolm Gladwell explora cómo las ideas, productos y comportamientos se propagan como virus, alcanzando un punto crítico que transforma el mundo. A través de ejemplos claros y entretenidos, Gladwell analiza las reglas de las epidemias sociales, como la ley de los pocos (conectores, expertos y vendedores), el factor de adherencia (la capacidad de una idea para perdurar) y el poder del contexto. Descubre cómo pequeñas cosas pueden generar grandes cambios y cómo entender estos principios puede influir en el éxito de tus propias iniciativas.
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About the author
Malcolm Gladwell
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Born in 1963Since 198774 titles published39 writing
View full profileBest-selling books in Negocios y Economía
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