by Malcolm Gladwell · Editora Sextante · tapa blanda · ISBN 9788575424834
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«O ponto da virada» is Malcolm Gladwell's essay, published by Editora Sextante in paperback (288 pages, in Portuguese).
Gladwell describes how ideas, products, and behaviours spread like epidemics, and how small changes generate an extraordinary effect at the moment he calls the tipping point. He analyses cases such as the success of books or teenage smoking to show that people can change their beliefs with the right stimulus.
Original work: «The Tipping Point: How Little Things Can Make a Big Difference» (2000). Brazilian Portuguese edition translated by Talita Macedo Rodrigues and Teresa Carneiro.
For readers of business, psychology, and sociology who want to understand how trends and collective behaviours form.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
