by Steven C. Wheelwright, Kim B. Clark · Fundación Cotec para la Innovación Tecnológica · tapa dura · ISBN 9788495336071
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This book explores the process of new product development and the crucial role that management plays in this area. Throughout its pages, strategies and practices are analyzed that allow companies to innovate effectively and adapt to market changes. It is an essential work for professionals in business management and product development, as well as for students interested in these topics. Published by the Cotec Foundation for Technological Innovation in 2000.
Steven Charles Wheelwright was the 9th president of Brigham Young University–Hawaii (BYU-Hawaii) from 2007 to 2015. Prior to that appointment, he was a professor and senior associate dean at Harvard Business School.
