by Steven C. Wheelwright, Kim B. Clark · Simon and Schuster · tapa dura · ISBN 9780029344651
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«Leading Product Development» is the management manual by Steven C. Wheelwright and Kim B. Clark, published by Simon and Schuster in hardback (176 pages).
Guide for executives on leading new product development: covers upfront planning, selecting projects aligned with business strategy, sequencing, measuring results, and incentives. Includes practical cases, such as the development of Kodak's disposable cameras.
Published in 1994. The full subtitle is The Senior Manager's Guide to Creating and Shaping the Enterprise. Text in English.
Aimed at executives, middle managers, and business management students interested in product project leadership.
Steven Charles Wheelwright was the 9th president of Brigham Young University–Hawaii (BYU-Hawaii) from 2007 to 2015. Prior to that appointment, he was a professor and senior associate dean at Harvard Business School.
