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Riding the Waves of Culture
by Fons Trompenaars, Charles Hampden-Turner · Brealey Nicholas · tapa blanda · 275 pages
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Pages: 275 pagesAuthor: Fons Trompenaars, Charles Hampden-TurnerPublisher: Brealey NicholasFormat: tapa blandaLanguage: enRelease date: 15/9/1997ISBN: ISBN 9781857881769
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Synopsis of Riding the Waves of Culture
Este libro explora cómo las diferencias culturales afectan los negocios y cómo comprenderlas puede llevar al éxito. Fons Trompenaars analiza los extremos culturales y los malentendidos que surgen al hacer negocios entre culturas, incluso dentro de la misma empresa. El autor destaca cinco orientaciones clave que influyen en cómo las personas interactúan, gestionan y hacen negocios. El objetivo es crear una organización transnacional que aproveche lo mejor de cada país. Con ejemplos prácticos y estudios de caso, este libro ofrece perspectivas valiosas para equilibrar la consistencia corporativa con las condiciones locales en un mundo empresarial globalizado.
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About the author
Fons Trompenaars
Alfonsus (Fons) Trompenaars is a Dutch organizational theorist, management consultant, trainer, motivational speaker and writer, known for the development of his model of national culture differences and dilemma theory.
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