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Revolutionizing Product Development
by Steven C. Wheelwright, Kim B. Clark · Free Press · tapa dura · 364 pages
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Pages: 364 pagesAuthor: Steven C. Wheelwright, Kim B. ClarkPublisher: Free PressFormat: tapa duraLanguage: enRelease date: 15/6/1992ISBN: ISBN 9780029055151
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Synopsis of Revolutionizing Product Development
Este libro explora cómo las empresas pueden revolucionar el desarrollo de productos para lograr mejoras significativas en velocidad, eficiencia y calidad. Los autores, Steven C. Wheelwright y Kim B. Clark, presentan principios probados basados en investigaciones exhaustivas de empresas exitosas en Japón, Estados Unidos y Europa. El libro destaca la importancia de integrar marketing, fabricación y diseño, y cómo innovaciones como el diseño para la manufacturabilidad y el despliegue de la función de calidad pueden acelerar la llegada de nuevos productos al mercado.
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About the author
Steven C. Wheelwright
Steven Charles Wheelwright was the 9th president of Brigham Young University–Hawaii (BYU-Hawaii) from 2007 to 2015. Prior to that appointment, he was a professor and senior associate dean at Harvard Business School.
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