by Steven C. Wheelwright, Kim B. Clark · Free Press · tapa dura · ISBN 9780029055151
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«Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality» is the management essay by Steven C. Wheelwright and Kim B. Clark.
It studies how designing quality prototypes and launching products before the competition provides strategic advantage. With six years of research in Japan, the US and Europe, it proposes integrating marketing, manufacturing and design and using methods such as design for manufacturability, quality function deployment or computer-aided design.
Published by Free Press in 1992, in English; hardback edition of 364 pages. Includes bibliographical references and index.
For executives, product managers and business administration students interested in innovation, operations strategy and quality.
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Steven Charles Wheelwright was the 9th president of Brigham Young University–Hawaii (BYU-Hawaii) from 2007 to 2015. Prior to that appointment, he was a professor and senior associate dean at Harvard Business School.
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