by Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright · Osborne/McGraw-Hill · tapa dura · ISBN 9780072312836
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
Steven Charles Wheelwright was the 9th president of Brigham Young University–Hawaii (BYU-Hawaii) from 2007 to 2015. Prior to that appointment, he was a professor and senior associate dean at Harvard Business School.
