by Kenneth Roman, Jane Maas · Editorial Presença · tapa blanda · ISBN 9789722313469
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«Como Fazer Publicidade. Um Manual Para O Anunciante» is the advertising manual by Kenneth Roman and Jane Maas, in paperback.
Practical manual for advertisers and marketing professionals that synthesizes the essential principles of advertising: campaign planning, message creation, media selection and results measurement. Includes recommendations and strategies for producing effective advertisements and navigating a competitive commercial environment.
Work in Portuguese published in 1991, with 144 pages, in the Biblioteca de Gestão Moderna collection.
Recommended for advertisers and marketing professionals looking for a practical, general guide to the fundamentals of advertising.
