by Kenneth Roman · Tapa dura · ISBN 9781403978950
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«The King of Madison Avenue» is the biography of David Ogilvy written by Kenneth Roman, published by Palgrave Macmillan in hardback (282 pages, in English).
The work traces the life of David Ogilvy, from his beginnings and his covert work in the Second World War to his success in New York advertising. Based on personal archives, it describes famous campaigns such as the Hathaway shirt or the Rolls-Royce advertisement and the enduring relevance of his approach in the sector.
Kenneth Roman was president and chief executive officer of Ogilvy & Mather, according to the cover. The work was published in 2009.
For readers interested in advertising, marketing and business history, with special attention to the enduring relevance of Ogilvy's approach.
