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B-Mercator
by Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto, Vicente Rodrigues · Dom Quixote · tapa blanda · 340 pages
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Pages: 340 pagesAuthor: Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto, Vicente RodriguesPublisher: Dom QuixoteFormat: tapa blandaLanguage: ptRelease date: 1/1/2009ISBN: ISBN 9789722037761
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Synopsis of B-Mercator
B-Mercator es un libro que explora el marketing blended, integrando medios interactivos (online) con medios físicos (offline). Permite a las empresas responder adecuadamente a las exigencias del mercado actual. Escrito por Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto y Vicente Rodrigues, este libro ofrece una visión completa de las estrategias de marketing combinadas.
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