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ISBN: 9789722037761
B-Mercator es un libro que explora el marketing blended, integrando medios interactivos (online) con medios físicos (offline). Permite a las empresas responder adecuadamente a las exigencias del mercado actual. Escrito por Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto y Vicente Rodrigues, este libro ofrece una visión completa de las estrategias de marketing combinadas.
