by Index Books · Tapa blanda · ISBN 9788492643905
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«Basic Promo» is the graphic design manual by Index Books, published by Index Book in paperback (309 pages).
The book approaches promotion design as a fundamental discipline of graphic design. It classifies promotional pieces according to their objective: to inform, to desire, to invite or to sell, and brings together works and strategies from designers worldwide, with styles that make it a visual compendium and a source of inspiration.
Fifth volume in the Basic series, following volumes dedicated to logos, packaging, corporate identity and brochures. Originally published in 2012.
Aimed at graphic designers, design students and marketing professionals, with numerous real examples of promotional pieces.
