by Michael E. Porter · ISBN 9788570017581
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This book, 'The Competitive Advantage of Nations' by Michael E. Porter, delves into the strategies and factors that enable nations and companies to thrive in a competitive global market. With 897 pages, this edition offers a detailed analysis of economic development and industrial administration, providing valuable insights for strategic planning. Originally published in English as 'The Competitive Advantage of Nations', this 1989 Portuguese edition is an essential reference for understanding the dynamics of international trade and competitiveness.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
