Harvard Business Review Press · tapa blanda · ISBN 9781422128923
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«Understanding Marketing» is the marketing guide published by Harvard Business Review Press in paperback (96 pages, in English).
The book introduces the fundamentals of marketing for those who have not studied it: how to identify customers, define a target market, recognize competitors, and design a strategy with the four Ps (product, promotion, price, and place). It also covers testing new ideas with customers and relationship marketing.
Part of the Pocket Mentor series; illustrated edition published in 2010.
Aimed at business professionals without prior marketing training who seek essential concepts in a practical, brief format.
