by Harvard Business Press · Harvard Business Review Press · tapa blanda · ISBN 9781422118856
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«Creating a Business Plan» is the Harvard Business Press guide to business plans, published by Harvard Business Review Press in paperback.
The work explains how to develop a business plan and prepare for future opportunities and obstacles. It reviews each element of the plan: defining the purpose, gathering resources, developing a strategy, and gaining support, and shows how to communicate the right message to maximize the chances of launching the business.
Part of the Pocket Mentor series. Illustrated edition published on October 8, 2007.
Recommended for entrepreneurs and professionals who need a concise, practical reference for preparing a business plan.
