by Michael Treacy, Fred Wiersema · Perseus Books · tapa dura · ISBN 9780201406481
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In 'The Discipline of Market Leaders', Michael Treacy and Fred Wiersema present an innovative strategy for companies to reinvent competition. The book details how leading companies like Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are transforming customer value expectations, creating significant challenges for their competitors. This bold approach provides companies with the tools they need to choose their customers, focus their efforts, and dominate their market, ensuring a competitive advantage in the 21st century.
