by Michael Treacy, Fred Wiersema · ROCCO · tapa blanda · ISBN 9788532505309
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«A Disciplina dos Líderes de Mercado» is the business management essay by Michael Treacy and Fred Wiersema, published by Rocco in paperback (236 pages).
Explains why leading companies like Casio, Hertz and Land's End stand out by focusing on a single value discipline: cost, product or solution. It argues that, instead of spreading thin, the organization should be built around that axis, choose its customers well and concentrate its efforts to dominate its market.
Work originally published in 1995; text in Brazilian Portuguese.
Aimed at executives, entrepreneurs and professionals interested in business strategy and competitiveness.
