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by Rosabeth Moss Kanter, John Kao, Fred Wiersema · Negócio Editora · tapa blanda · ISBN 9788586014208
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Inovação es una obra fundamental escrita por la reconocida experta en gestión Rosabeth Moss Kanter, junto con John Kao y Fred Wiersema. El libro explora el pensamiento innovador dentro de grandes corporaciones globales como 3M, DuPont, GE, Pfizer y Rubbermaid, ofreciendo una visión profunda sobre cómo estas organizaciones fomentan la creatividad y mantienen su ventaja competitiva en el mercado. Esta edición en portugués brasileño cuenta con un prefacio de Tom Peters y se centra en temas de administración y negocios. Es una lectura esencial para profesionales y estudiantes interesados en las dinámicas de cambio organizacional y las estrategias de éxito empresarial que han definido a los líderes de la industria mundial.
Rosabeth Moss Kanter is an American sociologist who is a professor of business at Harvard Business School. She co-founded the Harvard University Advanced Leadership Initiative and served as Director and Founding Chair from 2008 to 2018. She was the top-ranking woman—No. 11 overall—in a 2002 study of Top Business Intellectuals by citation in several sources. She was named one of the "50 most powerful women in Boston" by Boston Magazine and named one of "125 women who changed our world" over the past 125 years by Good Housekeeping magazine in May 2010.
