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The New Market Leaders
by Fred Wiersema · Free Press · tapa dura · 272 pages
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Pages: 272 pagesAuthor: Fred WiersemaPublisher: Free PressFormat: tapa duraLanguage: enRelease date: 13/6/2001ISBN: ISBN 9780743204651
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Synopsis of The New Market Leaders
En 'The New Market Leaders', Fred Wiersema presenta una serie de puntos de referencia innovadores para clasificar a las empresas y medir el éxito en la nueva economía. Analiza las estrategias prácticas que ejemplifican a las empresas ganadoras y evalúa cómo estas corporaciones utilizan su base de clientes para dar forma a las estrategias y operaciones comerciales. El autor, reconocido estratega empresarial, ofrece nuevas pautas para medir el éxito de una empresa, explicando por qué las medidas tradicionales ya no son marcadores adecuados del potencial de una empresa. Este libro identifica a las 100 empresas globales más influyentes de la actualidad y explica qué las hace tan poderosas.
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