by Henning Metzdorf · VDM Verlag Dr. Müller · tapa blanda · ISBN 9783639027143
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Testimonialwerbung» is Henning Metzdorf's marketing essay, published by VDM Verlag Dr. Müller in paperback (108 pages, in German).
The work studies celebrity advertising as a brand communication tool: it reviews the growth of celebrity testimonials in German advertising, analyses their suitability and sets out the criteria that should guide their selection, as well as the opportunities and risks compared with conventional product advertising.
Subtitled «Eignung von Prominenten in der Markenkommunikation»; published on 26 May 2008 within the Business and Economics category.
Aimed at advertisers, marketing managers and brand communication professionals interested in celebrity campaigns.
Tapa dura
Tapa dura
