by Martin Lindstrom · ISBN 9788423425389
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Discover the small clues that reveal the big trends in the business world with 'Small Data' by Martin Lindstrom. This book, a New York Times bestseller, will guide you through innovative strategies to understand consumers and anticipate their needs. With a foreword by Chip Heath, co-author of 'Decide', this work is essential for anyone interested in marketing and business management.
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Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
