by Michael E. Porter · DEUSTO · ISBN 9788423421138
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«Ser competitivo» is the business strategy essay by Michael E. Porter, published in 2003 by Deusto, with 478 pages in Spanish.
The work analyses the essential concepts of competition and strategy, the competitiveness of locations, and competitive solutions to social problems. Porter explains how companies and territories can build competitive advantages.
The work is subtitled «nuevas aportaciones y conclusiones» and is framed in the Business and Economics category.
Recommended for business professionals, managers, and economics students with an interest in competitive strategy.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
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