Retargeting. Strategie di digital marketing per l'ecommerce

Synopsis of Retargeting. Strategie di digital marketing per l'ecommerce

This book, written by Gabriele Taviani, is an essential guide to understanding the design, planning, and analysis techniques for retargeting campaigns in the e-commerce sector. With a practical approach, the author explores how to optimize digital marketing strategies to improve conversion and customer loyalty in online environments. Published by Hoepli, this manual is a fundamental tool for professionals and students interested in digital marketing and online business management. It is part of the 'Web & marketing 2.0' series, offering an updated and technical view on how to leverage targeted advertising tools to maximize e-commerce performance.