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ISBN: 9789722020558
Este libro, titulado 'Plano de marketing: estrategia en acção', es una obra de João Coelho Nunes y Luís Cavique publicada en 2001. Se centra en la estrategia de marketing y su aplicación práctica. Aunque la información proporcionada es limitada, el título sugiere un enfoque en la planificación y ejecución de estrategias de marketing.
