Spark: How Old-Fashioned Values Drive a Twenty-First-Century Corporation

Synopsis of Spark: How Old-Fashioned Values Drive a Twenty-First-Century Corporation

«Spark: How Old-Fashioned Values Drive a Twenty-First-Century Corporation» is Frank Koller's essay on Lincoln Electric, in hardback.

Frank Koller analyses the Lincoln Electric model, an Ohio welding equipment manufacturer that guarantees continuous employment even in adverse cycles. Through interviews with executives, workers and experts, he shows how loyalty, trust and a merit-based compensation system turn job security into a competitive advantage.

First English-language edition, published in 2010, 272 pages. Non-fiction work classified under Business & Economics and History.

Aimed at readers interested in business management, labour policies and success stories in industry.