by Juan José Ruiz Ruiz, Jorge Lozano Miralles, Silvio Gambino, Fernando Puzzo · FisicalBook · tapa dura · ISBN 9788473561693
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This book, titled 'Marketing Plan (How to Develop It)', is a practical guide for creating effective marketing plans. Published in 1996 by ESIC, the book is written by Juan José Ruiz Ruiz, Jorge Lozano Miralles, Silvio Gambino, and Fernando Puzzo. It offers a detailed view on how to develop a marketing plan with the help of computer tools. Ideal for marketing students and professionals looking for a comprehensive and practical guide.
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