by José Luis León · tapa dura · ISBN 9788423410897
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This book, written by José Luis León, explores the psychology and effects of socio-political and commercial communications in mass persuasion. Published by Deusto in 1992, it is part of the Deusto Business Library and has 277 pages. The author analyzes in depth how the media influences society and how persuasion is used in various fields.
