by Markus Stolpmann · Galileo Press · tapa dura · ISBN 9783934358720
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«Online-Marketingmix» is the online marketing guide by Markus Stolpmann, published by Galileo Press in hardback (347 pages, in German).
Explains how to plan e-commerce strategies to attract and retain customers in the digital environment. Offers tools and knowledge to optimise web presence and manage user relationships, in line with the subtitle: finding customers and keeping them in E-Business.
Second edition of a bestseller, as indicated on the cover («2. Auflage des Bestsellers»); published in 2001. Subtitle: «Kunden finden, Kunden binden im E-Business».
Aimed at marketing professionals, webmasters and project managers who want to base their online sales strategies on solid foundations.
