Tapa blanda · ISBN 9788423420070
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«Nuevas tendencias en marketing» is the marketing book by AA. VV., published by Deusto in paperback (200 pages, in Spanish).
A collection of articles from Harvard Business Review that reviews current marketing strategies: brand management, revival of declining brands, price wars, contextual marketing, global expansion, and measuring the return on investment. Includes authors of interest such as David A. Aaker.
Ideas with Impact collection. First edition.
Recommended for marketing professionals and students looking to update their knowledge of branding, pricing, and contextual marketing.
