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Nuevas tendencias en comunicación
by Joaquín Sánchez Herrera, Teresa Pintado Blanco · ESIC Editorial · tapa blanda · 340 pages
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Pages: 340 pagesAuthor: Joaquín Sánchez Herrera, Teresa Pintado BlancoPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 27/1/2012ISBN: ISBN 9788473568128
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Synopsis of Nuevas tendencias en comunicación
Este libro, 'Nuevas Tendencias en Comunicación', es una guía esencial para estudiantes, profesores y profesionales del marketing. La obra ofrece una visión actualizada de las corrientes en comunicación, con casos prácticos de empresas líderes como Apple, BMW y Coca Cola. Se analizan temas como la comunicación online, el buzz marketing, el advergaming y la comunicación sensorial, proporcionando ideas para implementar estrategias de comunicación innovadoras. Esta segunda edición revisada y actualizada, destaca la evolución del área más compleja y apasionante del marketing.
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