by Joaquín Sánchez Herrera, Teresa Pintado Blanco · ESIC Editorial · tapa blanda · ISBN 9788473568128
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«Nuevas tendencias en comunicación» is a communication guide coordinated by Joaquín Sánchez Herrera and Teresa Pintado Blanco (ESIC Editorial, paperback).
Guide to current trends in commercial communication: online communication, buzz marketing, advergaming, mobile, experiential and sensory communication, and internal communication. The second edition updates cases and figures from companies such as Apple, BMW, Coca Cola, Adidas and Starbucks for students, teachers and marketing professionals.
Second revised and updated edition, published in 2012 in the Libros profesionales de empresa collection. Includes a chapter dedicated to internal communication.
The book is aimed at students, teachers and marketing and communication professionals interested in the latest trends in the sector.
