by Ted Box · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781502432940
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«Next-Level Content Marketing» is Ted Box's content marketing manual, with a foreword by Don Peppers, in paperback (218 pages, in English).
For Ted Box, content alone is not enough. Against static and ineffective content, he proposes advanced tactics: creating magnetic content, choosing delivery formats that retain the reader, and applying an optimization cycle to refine the message and measure reader engagement.
Published in 2014 by CreateSpace Independent Publishing Platform; subtitle: Advanced Tactics for Today's Content Marketers. The foreword is by Don Peppers, author of The One to One Future.
Work aimed at marketing and communication professionals who want to go beyond basic content tactics.
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