by Dominique Mouton · Gestión 2000 · tapa blanda · ISBN 9788480889056
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This work by Dominique Mouton offers a comprehensive analysis of strategic merchandising, addressing fundamental aspects such as consumer behavior, price management, logistics, and product placement at the point of sale. It is an essential tool for professionals in the sector looking to optimize shelf management through the use of new technologies and effective commercial strategies. The book delves into the design of retail space and assortment, providing a practical view on how data analysis and microcomputing can transform the shopping experience.
