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Marketing Principles and Practice
by Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross · Ft Pr · tapa blanda · 464 pages
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Pages: 464 pagesAuthor: Dennis Adcock, Ray Bradfield, Al Halborg, Caroline RossPublisher: Ft PrFormat: tapa blandaLanguage: enRelease date: 1/1/1998ISBN: ISBN 9780273627982
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Synopsis of Marketing Principles and Practice
Este libro, ahora revisado y actualizado, ofrece a los estudiantes una introducción al mundo del marketing. La tercera edición incluye material nuevo sobre áreas como el marketing de servicios y el marketing internacional. Los principios de marketing se explican en el contexto de las organizaciones, la práctica de la gestión empresarial y el entorno empresarial cambiante. Se utilizan ejemplos y estudios de casos cortos para dar vida al tema, enfatizando los aspectos prácticos del tema, así como los conceptos.
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