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ISBN: 9788120327993
Este libro, 'Marketing Management' de Philip Kotler y Kevin Lane Keller, es una edición revisada y actualizada que explora en profundidad las estrategias y tácticas de marketing. Publicado en 2006 por Prentice-Hall of India Private Ltd., esta 12ª edición en inglés abarca 729 páginas e incluye referencias bibliográficas e índices. Ideal para estudiantes y profesionales del marketing, el libro ofrece una visión completa de la gestión del marketing en el entorno empresarial actual.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
