by Vanessa Fox · Wiley · tapa blanda · ISBN 9781118231937
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«Marketing in the Age of Google» is Vanessa Fox's digital marketing guide, published by Wiley in paperback (272 pages, in English).
The book explains how to interpret search data to understand the customer, how to improve Google rankings, and how to integrate search into business strategy. It also addresses the growing weight of social media in online marketing.
Revised and updated edition: the first edition was published in 2010 and this 2012 revision incorporates Google+, the Panda algorithm, and Bing updates.
Aimed at executives, business owners, and marketing professionals who want to understand the search engine as a business channel without needing technical knowledge.
