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Second life
Marketing en los nuevos tiempos
by Varios · DEUSTO: 7 · tapa blanda
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Pages: 120 pagesAuthor: VariosPublisher: DEUSTO: 7Format: tapa blandaLanguage: es-ESRelease date: 1/1/2005ISBN: ISBN 9788423424023
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Synopsis of Marketing en los nuevos tiempos
Este libro, 'Marketing en los nuevos tiempos', explora la evolución del marketing en un mundo en constante cambio. Aborda temas como la dirección de marketing en tiempos de cambio, el e-marketing, el clienting, la comunidad de marca, la publicidad online, el marketing social y experiencial, y la reinvención de la organización. Incluye una entrevista con Philip Kotler y analiza el marketing relacional, el marketing infantil, el consumidor actual y futuro, y el CRM en la práctica.
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