Marketing en el punto de venta

Synopsis of Marketing en el punto de venta

This manual addresses, from a current and practical perspective, the most relevant aspects of merchandising. Through a balanced and sequential development of the contents, the reader will acquire knowledge and skills to plan, direct and execute merchandising actions in any commercial establishment, using modern tools and applying trade marketing. The book is aimed at students and professionals in the sector who wish to deepen their knowledge of marketing strategies at the point of sale.