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Marketing en el punto de venta
4.2
Negocios y EconomíaISBN | 9788497323819
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Product details
Pages: 216 pages
Author: Francisco Lobato Gómez
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788497323819
Format: tapa blanda
Language: es-ES
Release date: 4/7/2005
ISBN: 9788497323819
Synopsis of Marketing en el punto de venta
Este manual aborda, desde una perspectiva actual y práctica, los aspectos más relevantes del merchandising. A través de un desarrollo equilibrado y secuencial de los contenidos, el lector adquirirá conocimientos y habilidades para planificar, dirigir y ejecutar acciones de merchandising en cualquier establecimiento comercial, utilizando herramientas modernas y aplicando el trade marketing. El libro está dirigido a estudiantes y profesionales del sector que deseen profundizar en las estrategias de marketing en el punto de venta.
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