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Marketing directo e interactivo
4.1
Negocios y EconomíaISBN | 9788473565226
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Product details
Pages: 483 pages
Author: Josep Alet
Publisher: ESIC Editorial
ISBN: 9788473565226
Format: tapa blanda
Language: es-ES
Release date: 10/12/2007
ISBN: 9788473565226
Synopsis of Marketing directo e interactivo
Este libro es un manual de referencia tanto para profesionales como para estudiantes del campo del marketing. Abarca los cambios en medios, tecnología y comportamiento del consumidor, ofreciendo una estructura clara con ejemplos actuales. Profundiza en cómo captar y cultivar clientes con campañas eficaces, adaptándose a sus necesidades y deseos. El autor, Josep Alet, comparte su experiencia como consultor en marketing y ventas, ofreciendo una guía para integrar internet en las empresas y fidelizar clientes.
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