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Comunicación total
by Ángel Luis Cervera Fantoni · ESIC Editorial · tapa blanda · 468 pages
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Pages: 468 pagesAuthor: Ángel Luis Cervera FantoniPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 18/4/2008ISBN: ISBN 9788473565394
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Synopsis of Comunicación total
En 'Comunicación Total', Ángel Luis Cervera Fantoni explora la importancia de la comunicación integral en el mundo empresarial. El autor, basándose en su experiencia en ESIC, destaca cómo las empresas transmiten mensajes constantemente, ya sean intencionales o no, y cómo la comunicación, junto con el factor humano, marca la diferencia. El libro aborda temas como la dirección de comunicación, ética, cultura, identidad corporativa, publicidad, e-comunicación, eventos, relaciones públicas, patrocinio, comunicación interna, gestión de crisis y habilidades directivas. Además, incluye un glosario, directorio de asociaciones y empresas, y locuciones latinas.
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