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Marketing de los servicios
by Esteban Grande, Ildefonso Grande Esteban · Esic · tapa blanda · 342 pages
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Pages: 342 pagesAuthor: Esteban Grande, Ildefonso Grande EstebanPublisher: EsicFormat: tapa blandaLanguage: es-ESRelease date: 1/10/1996ISBN: ISBN 9788473561396
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Add 3 and the cheapest one is freeComportamiento del consumidor
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£22.84
Fundamentos y técnicas de investigación comercial
£16.04
Fundamentos y técnicas de investigación comercial
£10.83
Synopsis of Marketing de los servicios
Este libro de Esteban Grande, publicado por ESIC, aborda el marketing de servicios. Analiza las causas económicas del crecimiento de los servicios, la implantación del marketing en las empresas que los proporcionan y los elementos clave para una planificación estratégica. Profundiza en el comportamiento de los consumidores de servicios, la planificación y el desarrollo de los mismos, y la fijación de precios.
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