by Jose Maria Gasalla · Pirámide · tapa blanda · ISBN 9788436817171
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«Marketing de la formación de directivos» is the management essay by José María Gasalla, published by Pirámide in paperback (307 pages, in Spanish).
Gasalla analyses management training as a product that must be sold inside and outside the company. He examines who offers it, what types exist, the role of prescribers and clients, and the strategies of consultancies and business schools. He also addresses internal sales and the corporate university as a cultural and strategic change.
Published in 2003, with the subtitle «El nuevo directivo en la cultura del aprendizaje», it falls within the Business and Economics and Education categories.
A work aimed at managers, training officers and HR professionals who manage learning in organisations.
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