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Marketing de la formación de directivos
by Jose Maria Gasalla · Pirámide · tapa blanda · 307 pages
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Pages: 307 pagesAuthor: Jose Maria GasallaPublisher: PirámideFormat: tapa blandaLanguage: es-ESRelease date: 13/3/2003ISBN: ISBN 9788436817171
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Synopsis of Marketing de la formación de directivos
Este libro de José María Gasalla explora la formación, el aprendizaje y el desarrollo de directivos. Analiza cómo comercializar los procesos de formación interna y externamente, examinando quiénes los venden y distribuyen, en qué consisten y qué tipos existen, así como quiénes son los prescriptores y clientes. Además, examina las estrategias comerciales de consultoras y escuelas de negocio, y aborda la venta interna de formación para directivos, integrando el concepto de Universidad Corporativa como un cambio cultural y estratégico desde los departamentos de formación empresarial.
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